Schöck Italia is the Italian subsidiary of Schöck Group, leading international supplier of dependable solutions for thermal and acoustic insulation, headquartered in Baden-Baden, Germany. The firm counts more than 8.900 employees and a turnover of €179.9 million (2017). The main product is Schöck Isokorb®, a load-bearing thermal insulation element that minimizes thermal bridges at the highest level and therefore prevents structural damage without limiting the planners’ scope of design.
Press office Italy, online media mapping, press conferences, corporate publishing, newsletter, social media – LinkedIn
The German firm was looking for a PR agency in Italy and found daviso, which was the perfect match thanks to its deep knowledge of Italian media. Since 2010 we take care of specialized media relations and support our client during specialized fairs, managing the press meetings. In order to reach their goals, Schöck asked daviso to create a media mapping to develop an overview of the main regional, national and international journalists and media of the field and, thanks to this activity, daviso built a bridge between the German firm and the Italian market. We identified the most important online influencers on a basis of qualitative and quantitative criteria and we constantly nourish the relationship with journalists and influencers, also through social media channels like LinkedIn.