Campo alla Sughera is an exclusive winery located in Bolgheri, Tuscany, and was acquired and developed in 1998 by Knauf, German leading multinational company operating in the building industry.
Strategic communication consultancy, corporate consultancy, positioning in Italy and DACH area, storytelling, press office Italy & DACH, media relations, online relations, social media management, elaboration of hospitality concept, press event, event management
daviso collaborates with Campo alla Sughera to develop a coherent brand identity and to enhance brand awareness through the creation of a well-structured communication plan. The marketing and communication measures go hand in hand with the commercial ones and with the evolution of the product. daviso, after the identification of the communication strategy, supported the company in the hospitality projects, social media, as well as the national and international press. This represents a particularly interesting challenge for daviso: the chance to develop an organic and coherent communication stream, to redefine the image of the winery and to communicate it through different channels and to the geographical areas, which are well known by the multilingual team daviso: Italy and the DACH area.