Agraria Riva del Garda is one of the most eclectic cooperatives in Trentino and it lies exactly on the 46th parallel. Since 1957 Agraria Riva del Garda has been developing a process that aims at enhancing the territory and the precious products that it offers, with a particular focus on the oil and wine production. The firm opened a “Rural Store”, where they sell high quality local products and from guaranteed origin.
Strategic communication consultancy, management workshops, storytelling, storytelling, press office Italy, press office Trentino, media relations, press event, event management
Our pluriannual experience in the wine business allows us to support Agraria Riva del Garda in the strategic development of their wine department, particularly for their “Selections” line. In this framework we first analyzed the overall situation of the firm, of its products and of their relevant markets and now, along with the management, we make sure that the wine’s positioning is correct by creating a coherent business image. We identify the best communication strategy for their business development, we set the themes and the most important topics to turn into interesting content for the local and national specialized press. Through the organization of press events we cut the distance between the media and the winery and we highlight each and every facet of Agraria Riva del Garda.