Closer even in times of social distancing: Innovative wine communication makes it possible!
The countdown to the new year is on…and for the wine&sparkling industry this time is traditionally of particular importance. For us as specialists of wine communication, this hot phase began a little bit earlier. In the weeks and months before these important holidays we had to do our best: sent out press releases, arranged exclusive interviews with our clients from the wine sector and sent wine samples to selected journalists all over Italy. It was a “finale furioso” in a year that also left its mark on wine communication: a year in which we contributed in our own way to make trade media, producers and customers closer one to each other, despite the social distancing!