No employer branding without internal communication
In the fight for the best talent in the job market, the following applies: who wants to be a sought-after employer, must have to pay attention to employer branding – that is, building a strong attractiveness to actual and potential employees. Internal communication plays a decisive role here: if an employee feels well informed and a valuable part of the company, he or she will carry on with this positive image. In addition, internal communication strengthens employee loyalty. In order to achieve these goals, a clear strategy is needed that defines the details of the selection, control and further development of all internal communication tools and channels. We do exactly this job for Berner Italia, Italy subsidiary of the German Berner Group, and help with the implementation. So that employees become authentic ambassadors of the employer brand Berner Italia!